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Lesson 4.1 – Meta Ads (Facebook & Instagram)

Course Content
MODULE 1: Social Media Marketing Foundations
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Lesson 1.1 – Introduction to Social Media Marketing
Lesson 1.2 – Understanding Audience & Buyer Persona
Lesson 1.3 – Platform Selection Strategy
MODULE 1 QUIZ – Social Media Marketing Foundations
00:02:00
MODULE 2: Content Strategy & Planning
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Lesson 2.1 – Content Types & Formats
Lesson 2.2 – Content Calendar Planning
Lesson 2.3 – Viral Content Strategy
MODULE 2 QUIZ – Content Strategy & Planning
00:02:00
MODULE 3: Platform-Specific Marketing
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Lesson 3.1 – Facebook & Instagram Marketing
Lesson 3.2 – LinkedIn Marketing (Professional Use)
Lesson 3.3 – TikTok & YouTube Marketing
MODULE 3 QUIZ – Platform-Specific Marketing
00:02:00
MODULE 4: Social Media Advertising (Paid Ads)
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Lesson 4.1 – Meta Ads (Facebook & Instagram)
Lesson 4.2 – TikTok Ads & YouTube Ads
Lesson 4.3 – Conversion Optimisation
MODULE 4 QUIZ – Social Media Advertising
00:02:00
MODULE 5: Branding & Growth Strategy
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Lesson 5.1 – Personal & Business Branding
Lesson 5.2 – Audience Growth Techniques
Lesson 5.3 – Influencer Marketing
MODULE 5 QUIZ – Branding & Growth Strategy
00:02:00
MODULE 6: Engagement & Community Management
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Lesson 6.1 – Engagement Strategy
Lesson 6.2 – Community Building
Lesson 6.3 – Crisis Management
MODULE 6 QUIZ – Engagement & Community Management
00:02:00
MODULE 7: Analytics & Performance Tracking
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Lesson 7.1 – Social Media Insights
Lesson 7.2 – Data-Driven Strategy
Lesson 7.3 – Reporting & ROI
MODULE 7 QUIZ – Analytics & Performance Tracking
00:02:00
MODULE 8: Advanced Growth & Monetisation
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Lesson 8.1 – Lead Generation Strategy
Lesson 8.2 – Selling Through Social Media
Lesson 8.3 – Scaling & Automation
MODULE 8 QUIZ – Advanced Growth & Monetisation
00:02:00
Social Media Marketing
Points:
  • Campaign setup
  • Audience targeting
  • Budget management
Campaign Setup
  • Choose objective
  • Set audience
  • Create ad
Audience Targeting
  • Location
  • Interests
  • Behaviour
Budget Management
  • Daily vs lifetime budget
  • Scaling strategies
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