Points:

• Target audience identification
• Creating buyer personas
• Audience behaviour analysis

Target Audience Identification

Before marketing, you must know:

• Age
• Location
• Interests
• Behaviour

Without this, your marketing will fail.

Creating Buyer Personas

A buyer persona is a fictional profile of your ideal customer.

Example:

• Name: John
• Age: 30
• Location: London
• Interest: Business growth

Helps create targeted content.

Audience Behaviour Analysis

Understand:

• What content they like
• When they are active
• What problems they have

This improves engagement and conversions.