Personalisation

Personalisation makes emails feel relevant. This can include using the subscriber’s name, location, past purchase history, or browsing behaviour.

When emails feel personal, people are more likely to open, read, and click them.

Emotional Triggers

Marketing emails often use psychology to increase engagement. Urgency encourages people to act quickly. Scarcity makes an offer feel limited. Curiosity makes people want to know more.

These triggers should be used carefully and ethically to improve results without damaging trust.