This Advanced Google Ads (PPC Advertising) course is designed for students, job seekers, business owners, and digital marketers who want to generate high-quality leads and sales using paid advertising.

The course covers Search Ads, Display Ads, YouTube Ads, Shopping Ads, keyword strategy, bidding strategies, conversion tracking, and campaign optimisation tailored for the UK market.

By the end of this course, learners will be able to create, manage, and scale profitable Google Ads campaigns professionally.

LEARNING OUTCOMES

After completing this course, learners will be able to:

• Set up and manage Google Ads campaigns
• Perform keyword research for PPC
• Create high-converting ad copies
• Optimise campaigns for better ROI
• Use conversion tracking effectively
• Run Display, Search, and YouTube Ads
• Analyse campaign performance
• Scale profitable campaigns