Creating Google Ads Account

Steps:

• Sign in with Google account
• Choose business objective
• Add billing details

Always switch to Expert Mode for full control.

Account Structure

Google Ads hierarchy:

• Campaign
• Ad Group
• Ads

Example:
Campaign → “SEO Services UK”
Ad Group → “Local SEO”
Ads → Different variations

Campaign Objectives

Choose based on goal:

• Leads
• Sales
• Website traffic
• Brand awareness

Objective selection affects optimisation strategy.