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Lesson 6.2 – Campaign Optimisation

Course Content
MODULE 1: Google Ads Fundamentals
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Lesson 1.1 – Introduction to PPC & Google Ads
Lesson 1.2 – Google Ads Account Setup
Lesson 1.3 – Understanding PPC Metrics
MODULE 1 QUIZ – Google Ads Fundamentals
00:02:00
MODULE 2: Keyword Research for PPC
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Lesson 2.1 – Keyword Types
Lesson 2.2 – Keyword Research Tools
Lesson 2.3 – Negative Keywords Strategy
MODULE 2 QUIZ – Keyword Research for PPC
00:02:00
MODULE 3: Creating High-Converting Ads
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Lesson 3.1 – Writing Ad Copy
Lesson 3.2 – Ad Extensions
Lesson 3.3 – Landing Page Optimisation
MODULE 3 QUIZ – Creating High-Converting Ads
00:02:00
MODULE 4: Campaign Setup & Targeting
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Lesson 4.1 – Campaign Creation
Lesson 4.2 – Audience Targeting
Lesson 4.3 – Bidding Strategies
MODULE 4 QUIZ – Campaign Setup & Targeting
00:02:00
MODULE 5: Advanced Campaign Types
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Lesson 5.1 – Display Ads
Lesson 5.2 – YouTube Ads
Lesson 5.3 – Shopping Ads
MODULE 5 QUIZ – Advanced Campaign Types
00:02:00
MODULE 6: Conversion Tracking & Optimisation
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Lesson 6.1 – Conversion Tracking Setup
Lesson 6.2 – Campaign Optimisation
Lesson 6.3 – A/B Testing
MODULE 6 QUIZ – Conversion Tracking & Optimisation
00:02:00
MODULE 7: Analytics & Reporting
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Lesson 7.1 – Google Ads Dashboard
Lesson 7.2 – Performance Reporting
Lesson 7.3 – Scaling Campaigns
MODULE 7 QUIZ – Analytics & Reporting
00:02:00
Advanced Google Ads
Improve Performance
  • Pause low-performing keywords
  • Increase budget on winners
  • Improve ad copy

Continuous optimisation is key.

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