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Lesson 4.1 – SEO for E-commerce

Course Content
MODULE 1: E-commerce Marketing Foundations
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Lesson 1.1 – Introduction to E-commerce Marketing
Lesson 1.2 – E-commerce Platforms
Lesson 1.3 – Understanding Customer Journey
MODULE 1 QUIZ – E-commerce Marketing Foundations
00:02:00
MODULE 2: Product Research & Strategy
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MODULE 2: Product Research & Strategy
Lesson 2.2 – Pricing Strategy
Lesson 2.3 – Branding Strategy
MODULE 2 QUIZ – Product Research & Strategy
00:02:00
MODULE 3: Store Optimisation
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Lesson 3.1 – Product Page Optimisation
Lesson 3.2 – User Experience (UX)
Lesson 3.3 – Conversion Rate Optimisation (CRO)
MODULE 3 QUIZ – Store Optimisation
00:02:00
MODULE 4: Traffic Generation
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Lesson 4.1 – SEO for E-commerce
Lesson 4.2 – Social Media Marketing
Lesson 4.3 – Paid Advertising
MODULE 4 QUIZ – Traffic Generation
00:02:00
MODULE 5: Email & Retention Marketing
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Lesson 5.1 – Email Marketing for E-commerce
Lesson 5.2 – Customer Retention
Lesson 5.3 – Customer Experience
MODULE 5 QUIZ – Email & Retention Marketing
00:02:00
MODULE 6: Analytics & Scaling
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Lesson 6.1 – Tracking Tools
Lesson 6.2 – Performance Metrics
Lesson 6.3 – Scaling Strategy
MODULE 6 QUIZ – Analytics & Scaling
00:02:00
E-commerce Marketing
Keyword Optimisation

Using product-related keywords helps your store rank in search engines and attract organic traffic.

Category Pages

Category pages should be optimised with keywords and content to improve SEO and help users browse products easily.

Technical SEO

Technical SEO ensures your website is fast, crawlable, and properly structured for search engines.

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