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Lesson 5.1 – Email Marketing for E-commerce

Course Content
MODULE 1: E-commerce Marketing Foundations
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Lesson 1.1 – Introduction to E-commerce Marketing
Lesson 1.2 – E-commerce Platforms
Lesson 1.3 – Understanding Customer Journey
MODULE 1 QUIZ – E-commerce Marketing Foundations
00:02:00
MODULE 2: Product Research & Strategy
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MODULE 2: Product Research & Strategy
Lesson 2.2 – Pricing Strategy
Lesson 2.3 – Branding Strategy
MODULE 2 QUIZ – Product Research & Strategy
00:02:00
MODULE 3: Store Optimisation
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Lesson 3.1 – Product Page Optimisation
Lesson 3.2 – User Experience (UX)
Lesson 3.3 – Conversion Rate Optimisation (CRO)
MODULE 3 QUIZ – Store Optimisation
00:02:00
MODULE 4: Traffic Generation
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Lesson 4.1 – SEO for E-commerce
Lesson 4.2 – Social Media Marketing
Lesson 4.3 – Paid Advertising
MODULE 4 QUIZ – Traffic Generation
00:02:00
MODULE 5: Email & Retention Marketing
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Lesson 5.1 – Email Marketing for E-commerce
Lesson 5.2 – Customer Retention
Lesson 5.3 – Customer Experience
MODULE 5 QUIZ – Email & Retention Marketing
00:02:00
MODULE 6: Analytics & Scaling
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Lesson 6.1 – Tracking Tools
Lesson 6.2 – Performance Metrics
Lesson 6.3 – Scaling Strategy
MODULE 6 QUIZ – Analytics & Scaling
00:02:00
E-commerce Marketing
Campaign Types

Email campaigns include promotions, newsletters, and product updates to engage customers.

Automation

Automation sends emails like abandoned cart reminders automatically, helping recover lost sales.

Personalisation

Personalised emails based on user behaviour increase engagement and conversions.

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