Tools

Tracking tools are essential for understanding how your e-commerce store is performing.

The most commonly used tools include:

• Google Analytics:
  Tracks website traffic, user behaviour, and conversions. It shows where your visitors come from, what pages they visit, and how they interact with your store.
• Shopify Dashboard / WooCommerce Analytics:
  These built-in dashboards provide data on sales, orders, revenue, and customer activity. They are useful for quick insights into business performance.

Why it matters:
Without tracking tools, you are making decisions blindly. Data helps you understand what is working and what needs improvement.