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Lesson 5.2 – Customer Retention

Course Content
MODULE 1: E-commerce Marketing Foundations
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Lesson 1.1 – Introduction to E-commerce Marketing
Lesson 1.2 – E-commerce Platforms
Lesson 1.3 – Understanding Customer Journey
MODULE 1 QUIZ – E-commerce Marketing Foundations
00:02:00
MODULE 2: Product Research & Strategy
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MODULE 2: Product Research & Strategy
Lesson 2.2 – Pricing Strategy
Lesson 2.3 – Branding Strategy
MODULE 2 QUIZ – Product Research & Strategy
00:02:00
MODULE 3: Store Optimisation
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Lesson 3.1 – Product Page Optimisation
Lesson 3.2 – User Experience (UX)
Lesson 3.3 – Conversion Rate Optimisation (CRO)
MODULE 3 QUIZ – Store Optimisation
00:02:00
MODULE 4: Traffic Generation
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Lesson 4.1 – SEO for E-commerce
Lesson 4.2 – Social Media Marketing
Lesson 4.3 – Paid Advertising
MODULE 4 QUIZ – Traffic Generation
00:02:00
MODULE 5: Email & Retention Marketing
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Lesson 5.1 – Email Marketing for E-commerce
Lesson 5.2 – Customer Retention
Lesson 5.3 – Customer Experience
MODULE 5 QUIZ – Email & Retention Marketing
00:02:00
MODULE 6: Analytics & Scaling
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Lesson 6.1 – Tracking Tools
Lesson 6.2 – Performance Metrics
Lesson 6.3 – Scaling Strategy
MODULE 6 QUIZ – Analytics & Scaling
00:02:00
E-commerce Marketing
Repeat Customers

Encouraging repeat purchases increases lifetime customer value and business profitability.

Loyalty Programmes

Reward systems encourage customers to return and buy again.

Upselling & Cross-selling

Upselling promotes higher-value products, while cross-selling suggests related products to increase order value.

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